For wavers, our classic durag lays hair down tightly for maximum wave building. Long adjustable ties allow for personal style and desired levels of holding. Growing up, the goal was always to have the best waves.
They’re smooth, lightweight, and leave zero hair marks. Born from the pulse of African-American culture, we know that durags and bandanas are more than pieces of cloth. It’s a crown saluting our roots, journey, and future.
Wearing a durag provides essential haircare benefits, making them the ultimate haircare accessory for black men. Durags help maintain moisture, reduce frizz, and prevent breakage by minimising friction. They are crucial for enhancing and maintaining waves and keeping braids and other protective styles intact. Durags are also worn as an identity-making fashion choice, popular in Black culture and African-American culture. I’ve tried a bunch of durags, but these ones take the cake.
Straight from the United States, this haircut will require a lot of patience and work to achieve the result you want so much, but the result is worth it. Protecting your hair is of the utmost importance so why not do it in style? Your new velvet durag is the perfect partner for you; premium velvet exterior coupled with a smooth & breathable interior to keep your waves ready for that Miami trip with the gang. This durag also has gold external stitching so there are no lines interrupting your surf session; completed with two golden owl brandished tie straps. The color ‘aubergine’ comes from the French word for eggplant, noting the vegetable’s deep purple, almost black, skin.
Durags represented pride in natural hair, decades before hashtags existed. This ritual continues today, with #wavecheck videos all over social media. Each clip containing groups of young people proudly showing off their 360 waves (when their curl pattern creates a wave effect that wraps around their entire head). This has taken the style to new heights, turning into a friendly competition. Durags made it cool for Black men to care about the appearance of their hair.
Announcements, new products, promotions and much more will be sent directly to you by email. Rest assured, all eyes will be on you every time you wear your durag. This durag is the one you need to allow you to look better and raise your status with those around you thanks to its stylish side which is very popular on the market. The rapper Baby Keem, with a feature from Travis Scott, released a single in 2021 with the name “durag activity”.
Companies like So Many Waves were credited for selling their version of the durag in the late 1970s, calling theirs the “Tie-down.” It became a necessary tool for Black men, used to train their curl patterns or to lock down hairstyles during sleep. The durag remained exclusively functional until the 1990s, when it started to become a symbol of inner-city Black culture. Years before the fashion industry took notice, it had become fashionable in the streets. The durag transitioned from a haircare item into a legit style accessory, most notably popularized by hip-hop and reflected on the heads of men and boys throughout the country.
Before her, there was the rapper Cam’ron, who made pink durags a thing in the early 2000s. There are countless colors, prints, lengths, and fabrics available today. Durags are customizable to match any look or attitude. They manage to be street and punk at the same time. Durags make a statement, but it’s more than just fashion.
Browse through our multiple collections and find the durags for girls that will meet your expectations among a wide range of products for all tastes. Designed for optimal compression and comfort, our Power Wave durags for men and boys are created to enhance your hair wave pattern effortlessly, delivering the perfect blend of functionality and durag fashion. A durag is a head covering made of satin or velvet, traditionally worn by men and women to protect their hair from frizz and friction. My waves have never looked better since I started rocking these durags.